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Programmatic SEO is a unique type of SEO that uses templates and data to create unique landing pages based on your customers’ searches. If you have a large business like Amazon or Canva, then Programmatic SEO is the best option.
Once a large number of unique website landing pages is developed using programmatic SEO, it will automatically enhance the site’s visibility, and increase the ranking and the organic traffic on the website.
In this blog, you are going to learn about What SEO is in digital marketing, how SEO works in digital marketing, and why SEO is important in digital marketing.
Moreover, you will also learn about the steps required to follow to integrate programmatic SEO into your website.
What is Programmatic SEO?
Programmatic SEO is an automated form of SEO where targeted keyword web pages are automatically created using templates, data, and AI ( CHATGPT & CLAUDE). This is the best method as it saves the manual costs of developing and designing a web page. This program does not require manual work, it creates web pages using a computer program created by Python with help of machine learning.
Programmatic SEO is quite different from traditional SEO, as in the Programmatic SEO multiple pages are automatically created based on the needs of the users and the data with a similar goal of ranking the Search Engine Result Page.
First, every page is designed and starts from the same template that involves features like pricing, reviews, and images. Automated tools are used to differentiate the pages, targeting low-competition keywords.
Examples of Programmatic SEO include, if you search for the best restaurants in any location, you will see multiple auto-generated pages that have the same template but change content as per your targeted location to provide unique search results.
If you check the pages that are manually created look the same except for the AI-generated intro and a few parts are differentiated.